General SEO
Explore SEO fundamentals, algorithm updates, and strategic advice, explained by those who work with them daily.
Read GA4 vs. UA: Comparing Metrics
GA4 vs. UA: Comparing Metrics
The deadline to implement Google Analytics 4 is quickly approaching. If your website relies…
Read 5 KPIs of a successful e-commerce SEO strategy
5 KPIs of a successful e-commerce SEO strategy
Despite the slow overall economic activity in the past two years due to the…
Read Custom Search for SEO
Custom Search for SEO
What is the lifeblood of search engine optimization these days? Exactly, search intent. Or…
Read The Rise of Multimodal and Multilingual Search
The Rise of Multimodal and Multilingual Search
Extending search beyond textual queries and removing language barriers are recent trends shaping the…
Read 8 Ways to Use Google Trends for Better SEO
8 Ways to Use Google Trends for Better SEO
Watching trends keeps you up-to-date with the latest news. You see what has changed,…
Read Google algorithm updates in 2021
Google algorithm updates in 2021
Discover the list of Google algorithm updates of 2021. It was a full year…
Read Search intent & SEO strategy
Search intent & SEO strategy
Satisfying user intent should be the main goal of anyone putting content out on…
Read Google for Jobs and SEO: optimize your job offers
Google for Jobs and SEO: optimize your job offers
First seen as a threat to job boards when it was launched, Google for…
Read Using User Search Intent to Create a Sitemap
Using User Search Intent to Create a Sitemap
Website planning is often a complex process. Sitemaps are website structures used to plan,…
Read How to make your SEO strategy evolve (or not)
How to make your SEO strategy evolve (or not)
Strategy is a roadmap that can (and should) evolve according to the internal &…
Read Google's technology for complex search queries
Google's technology for complex search queries
What is MUM (Multitask Unified Mode)? How does it work? What are the goals?…
Read Google Title Tag Update
Google Title Tag Update
Recently Google announced, in an update, that they can rewrite the title tags of…