Technical SEO for publishers who need search and AI engines to find, index, and surface their content before the moment passes
Publishers compete on speed and relevance, but technical SEO issues can silently undermine both.
Built for publishers navigating the intersection of editorial speed and technical precision.
Optimize crawl budget for fresh, high-value content
Identify which sections consume the most crawl budget and whether that matches their SEO contribution. Reallocate crawl resources to the content that drives traffic.
Audit your Discover performance with the Google Discover Lens
Cross-reference crawl data with GSC Discover metrics to find insights and opportunities to improve your performance. Examine how technical factors correlate with Discover performance and track your visibility over time.
Improve site structure and internal link equity
Balance pagination, depth, and publication dates to promote both trending and evergreen content. Ensure internal linking supports discovery across topics and sections.
Analyze editorial performance by author or topic
Use custom segmentation to assess which journalists, topics, or content formats generate the strongest SEO results, and help editorial teams make data-informed decisions.
Paris Match discovered their “Live” section was heavily crawled but underperforming in SEO. By reallocating crawl budget to high-traffic sections, they saw a 194% increase in SEO traffic over the course of one year.
Future used Oncrawl to guide the removal of 3 million AMP URLs across their platform. Despite a significant drop in crawl frequency, search performance remained stable. Core Web Vitals stayed strong and crawl budget was successfully reallocated.
Oncrawl is an invaluable tool we use daily at Future. The ability to overlay crawl data, server logs, analytics, and Search Console in one single place is incredibly powerful, making it easy to surface insights and pinpoint areas of weakness and opportunity. We don’t know what we’d do without it.
