AI
Discover how artificial intelligence is transforming search through smarter insights, automated workflows, and advanced optimization techniques.
Read Where AI fits in your technical SEO workflow
Where AI fits in your technical SEO workflow
AI in SEO is often discussed as if it should replace part of the…
Read Calculating your real AI search CTR with log files
Calculating your real AI search CTR with log files
“Is our website being cited by ChatGPT?” has to be one of the most…
Read What AI bots are really doing on your site
What AI bots are really doing on your site
At SMX Paris 2026, Maxime Guernion (Head of SEO at Havas Market) and I…
Read 6 steps to AI search optimization
6 steps to AI search optimization
Optimizing for AI search requires two complementary approaches: lab data from prompt tracking tools…
Read Measure and optimize your presence in AI search
Measure and optimize your presence in AI search
AI search has a lot of people asking the same questions: How do you…
Read The impact of GenAI bias on SEO
The impact of GenAI bias on SEO
Generative AI (GenAI) is reshaping how we create and consume content. It’s a powerful…
Read AI bots explained
AI bots explained
Over the past year, we’ve seen clicks and SEO traffic declining while crawler traffic…
Read Winning SEO with agentic AI and human insight
Winning SEO with agentic AI and human insight
Agentic AI, the new standard for marketing professionals and SEO teams, stands out with…
Read Scaling SEO with AI responsibly
Scaling SEO with AI responsibly
A deep dive into the real challenges, environmental impact, and practical solutions for using…
Read The future of automated SEO
The future of automated SEO
A lot is changing in the world of search and one of the most significant shifts…
Read AI Overviews & accessibility
AI Overviews & accessibility
These days, it’s getting harder to keep up with Google’s search updates. Aside from…
Read Redefine your content strategy with AI
Redefine your content strategy with AI
SEO is evolving, so it’s only fitting that the SEO tools we use should…