How a media group removed AMP without negative impact thanks to Oncrawl

Use Case

May 5, 2022 - 1 min reading time - by Simon Glanville

3 million AMP URLs removed from their site

Search results remained consistent despite drop in crawl frequency

97%+ 'Good URLs' stat remained stable

Successfully removing AMP without impacting SERP performance

https://www.futureplc.com/

Media

Optimizing crawl frequency and overall crawl budget distribution

Removing Accelerated Mobile Pages from Future’s entire content platform, while potentially delicate, was becoming a strategic necessity.

This international publishing and media group chose to use Oncrawl to monitor mobile search performance and crawl frequency before removing millions of AMP URLs.

Oncrawl helped them find a way to gradually implement their strategic choice without negatively impacting their search rankings.

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Simon Glanville

Head of Technical SEO

Oncrawl is an invaluable tool that we use daily at Future. Being able to overlay crawl, server logs, analytics and Search Console data in one place is incredibly useful and makes it easy to glean insights and identify areas of weakness and opportunity. We're not sure what we'd do without Oncrawl!

How a media group removed AMP without negative impact thanks to Oncrawl

Successfully removing AMP without impacting SERP performance

Optimizing crawl frequency and overall crawl budget distribution

Thank you!

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